In addition to responsive site design, there are a few other tactics that you can use to optimize your website. Almost half of all websites with mobile optimization feature responsive design. Mobile optimization of your website can triple your chance of increasing mobile conversion rates to 5% or more, yet only 35% of companies use it.

You want your website, mobile ads, and marketing content to be more than just mobile friendly-you want them to be mobile optimized. Over 80% of marketers say location-based marketing leads to increases in three key metrics: an 85% increase in customer base, an 83% increase in response rates, and an 83% increase in customer engagement. It can also be practical for ecommerce sites that offer local recommendations, like food delivery or travel services. This is especially useful for small businesses that have brick-and-mortar stores. If your small business has a mobile app, you can use location-based marketing techniques like geofencing to market to mobile users in a specific area. If you want to drive traffic to your site, you need to put together a comprehensive plan that incorporates mobile marketing strategies for small businesses. 10 mobile marketing strategies for small businesses that actually drive traffic Mobile marketing strategies for small businesses can help people find information about your products, which ultimately helps convert them to customers.

Mobile devices are responsible for over 40% of the transactions that people complete online.

More than 90% of businesses that use an advanced personalization strategy saw revenue growth in 2018.

Smartphone use encourages 70% of people to make purchases in store after using their phones to get more information about a product or service.

When used as part of a multichannel marketing approach, mobile marketing can lead to more sales.

Digital marketers spend over half of their budget on mobile advertisements.

Mobile ad spending accounts for 72% of the digital advertisements purchased in the U.S.

Sixty-eight percent of email campaigns are opened on a mobile device.

The numbers show how significant mobile device usage has become: With over five billion unique users on mobile devices, marketing to people with smartphones can increase your brand’s awareness and improve your conversion rates. How mobile marketing strategies for small businesses can boost conversion rates Using these strategies as part of a multichannel marketing solution, small businesses can reach more customers with offers curated especially for them. Mobile marketing strategies for small businesses focus on using simple techniques to improve your conversion rates. Virtually everyone has access to a mobile device, which makes them as widespread as emails. Digital marketing is a big business, and putting together mobile marketing campaigns is one of the top tasks that marketers today have to perform.

One mobile market